Alright, listen up, you beautiful degenerates. Joe Rian just dropped a bomb on the rock world, and if you don’t crank the volume on “Think Yer In Luv,” you’re doing life wrong. This ain’t your granddaddy’s blues, and it sure as hell ain’t some polished Nashville garbage. This is raw, sweaty, bar-room rock that’ll kick your teeth in and buy you a beer afterward.
The title track from his upcoming album drops August 20th, and lemme tell you—this thing grooves like a freight train with a flat tire. It’s uptempo, it’s filthy, and it’s got that rock ‘n’ roll swagger that’s been missing from your playlists. Joe’s been around the block—Rock Falls, IL, then Chicago’s art loft scene in the mid-90s where he soaked up everything from jazz to blues to salsa while working at Buddy Guy’s Legends and The Moosehead. That pedigree IS the secret sauce, folks. You can hear every late-night shift, every smoky room, every lesson learned in those clubs bleeding through this track.
And let’s talk about that sound. Grammy-winning engineer Gavin Lurssen—yeah, the dude behind O Brother, Where Art Thou? and Raising Sand—got his hands on this one, and it shows. The mastering is crisp without losing that gritty, live-off-the-floor feel that makes rock records memorable. Lurssen knows how to make a track breathe, and “Think Yer In Luv” gasps and roars in all the right places.
The video for this joint? Pure insanity. Joe drew, cut, and shot every single frame himself over an entire summer. Watercolour paper, markers, and a borrowed camera. That’s it. character in that stop-motion masterpiece is born from his own hands. You don’t see that kind of commitment anymore.
October 2nd marks the full album drop on Rian Records, and if “Think Yer In Luv” is any indication, we’re about to get our faces melted. Joe Rian ain’t playing games. He’s been paying dues since the 90s, and this is his statement. This is the sound of a man who’s lived it, breathed it, and poured every ounce of that experience into the speakers.