herbie the rabbit is not some random bedroom project. This is the solo brainchild of a guy who used to be half of Ubiquity Machine—a band that pulled over 10,000 monthly listeners on Spotify. So he knows how to write a hook. But this new single, “Burn The Witch“, is a whole different animal. It drops August 28th, and it’s the first taste of a bigger rollout that’s going to stretch over the next year.
The man behind the rabbit brought in Jordan Lawlor from M83 to produce this track. That’s not a small name. Lawlor knows how to build atmosphere, and he gives this song a kind of unsettling polish.
Lyrically, “Burn The Witch” is a sharp little dagger. It’s sardonic, dissociative, and quietly furious. The narrator turns the whole witch-hunt on its head. Instead of pleading innocence, they flip the question back at the accuser: if someone told you a story that wasn’t true, are you to blame for not digging deeper? That’s a heavy question, and the song doesn’t let anyone off easy. It pokes at complicity, at how fast people jump on a bandwagon without checking the facts.
The cover art draws from Dante Gabriel Rossetti’s Lady Lilith—that famous 19th-century painting of the first witch. Lilith was made from the same dirt as Adam, claimed equality, and when she got shut down, she spoke the secret name of God and flew into the night. That act of defiance became the blueprint for every witch burned at the stake: forbidden knowledge, untamed will, and a woman who refused to bow. The song taps into that lore, but it also ties it to modern-day cancel culture and mob mentality.
But the real depth here comes from the artist’s own life. This project explores lived experiences with ADHD, autism, and C-PTSD. The dissociation, the hypervigilance, and that warped sense of blame that comes with those conditions—they all bleed into the song. It’s also a personal confession dressed up in folk-tale clothing. The music matches that split—catchy on the surface, but with teeth underneath.
If you’re tired of safe, predictable rock, give herbie the rabbit a chance. “Burn The Witch” is a shrug that turns into a snarl, and it’s exactly the kind of track that will stick in your head while making you think twice about who you’re pointing fingers at.