Levi Parent, Belgium’s low-key sonic warlock operating as Think Denim, dad, just exploded a grenade of pure, twang-drenched brilliance with “Well (Ain’t It Fun)” (released June 6th). This isn’t like the background coffee-shop indie—it’s a hypnotic, guitar-glazed earworm that sinks its fangs DEEP and doesn’t let go. Parent is NOT strumming chords; he’s conducting musical electricity in a denim vest.
Parent—a veteran clearly bored with convention—TORCHED his old “lyrics-first” formula. How? By diving headfirst into pure, unrefined creative chaos: ONE RAW TRACK PER WEEK from October to January. 16 weeks. 26 DEMOS. Melodies ripped from 3 AM wake-up calls? Lyrics scribbled in a fever-dream haze? HELL YES. That’s not workflow—that’s artistic bare-knuckle boxing. By silencing the inner critic and trusting the riff, Parent tapped straight into the subconscious vein, mining gems like this.
The track itself is a shimmering, potent blend. Twangy guitars jangle like barbed wire under neon, trading licks with twinkling keys that shimmer like broken bottle glass. All anchored by steady, heartbeat percussion while Parent’s vocals glide over it all with a world-weary cool. That line? “Ain’t it fun, the day is over before it’s begun”? Delivered like a sigh into a shot glass—instant, bruised relatability. Then BAM: the chorus. “The hesitation left in between leaves echo of one side only.” HOOK. OF. THE. SUMMER. It’s not catchy—it’s cerebral velcro. One listen, and it’s tattooed on your brain.
What truly elevates “Well (Ain’t It Fun)” is its sense of discovery. Parent didn’t force this track into a cage. He let it breathe, evolve, and reveal itself through layers of rhythm and texture. Meaning? Form? Kept fluid ‘til the final moments. That’s why it feels ALIVE—a true artifact of unshackled instinct. No rigid manifesto here; this song is YOURS. A mirror for your own chaos. A riff for your reckoning.
Think Denim, dad’s next chapter hints at pianos, organs, clavs—richer, deeper, dustier sonic landscapes. “Well (Ain’t It Fun)” is proof that torching the formula and trusting your gut breeds FIRE. Levi Parent isn’t just thinking denim; he’s weaving sonic gold. Don’t sleep on this track or the creative force behind it.