You like your rock music with a side of worn-out boots and a map dotted with dive bars from the Georgia clay all the way up to the concrete canyons of New York? If yes, then you already know Fringe Frontier. Following up their last LP, Songs from the Wirehouse—which had the golden ears of 2x Grammy-winner McKenzie Smith (yeah, the Midlake drum legend) behind the board and Grammy-nominee Kim Rosen putting the shine on it—the band is back to kick the doors down with their new single, “Think Back.”
The band taps into that universal moment of feeling lost in the crowd. You can feel the isolation dripping from the verses—whether it’s standing in the “existential dark” of Piedmont Park or crammed between a hedge fund bro and a homeless PhD on the sweltering Boston T. It’s that moment when you feel as “broken as an old radio dial,” just searching for a signal. But here’s the kicker: this isn’t a pity party. It’s a lifeline.
The chorus explodes with that simple, crushing command: “Oh you gotta think back / Think back to the ones who love you.” It’s for anyone who’s ever felt like they’re disappearing into the night, watching the lights of shuttered malls blur past. It takes you by the scruff of the neck and pulls you out of your own head, reminding you that community is just a memory—or a shout—away. It’s a hooky blast that turns isolation into solidarity.
With over 30k streams under their belt already for previous releases, Fringe Frontier is proving they’re more than just a whisper on the wind. “Think Back” is a reminder that we’re all in this together.